Harnessing Desire: Using ‘Think and Grow Rich’ to Positively Transform Your Life

Christian Ignacio
4 min readOct 9, 2023

Napoleon Hill’s “Think and Grow Rich” is not merely a guide to accruing wealth, but a deep dive into the psychology of success. At its core, Hill stresses the importance of desire. Not just a fleeting wish, but a burning desire, which he believes is fundamental to achieving any goal. Here’s how you can harness the power of desire, as elaborated in “Think and Grow Rich,” to create a positive impact on your life.

1. Understanding the True Nature of Desire

Napoleon Hill states, “The starting point of all achievement is DESIRE.” But it’s crucial to differentiate between a simple wish and a burning desire. While wishes are passive aspirations, a burning desire is an active, driving force that propels you forward, irrespective of obstacles.

2. Clear and Definite Purpose

A desire becomes potent when it’s linked to a clear and specific purpose. Rather than wanting “more money,” specify the exact amount. Instead of desiring “better health,” define what that looks like for you. A well-defined goal is easier to visualize, and as…

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Christian Ignacio

Diverse entrepreneur & father, MMA adept, nurse, motivational coach, tech-savvy writer, advocating for health, wealth, & mindful living